PILOT’s Purpose and 2030 Vision

Establishing the Purpose of the PILOT Group

Working within the PILOT Group’s business environment, we must respond to sweeping changes, such as the global digitization of writing instruments and the diversification of purchasing channels, and we are compelled to prepare for various supply chain risks and to help resolve social issues. For an effective response to these changes and to move management ahead, the Group has redefined our meaning for existence and has established the following purpose as a steadfast management objective. Also, we have developed a medium- to long-term vision and plan based on this purpose. Going forward, we will share this purpose with our employees and other stakeholders around the world, and we will take on initiatives that contribute to the Group’s sustainable growth and to help resolve environmental and social issues.

Our Creations Inspire Creativity

We innovate for all who think, learn, play, create, communicate.

We generate original technology and great ideas so creativity can be freely unleashed.
We inspire joyful thinking and facilitate visionary experiences for everyone.

Formulation of 2030 Vision

For the PILOT Group’s long-term direction, we have set the following as our vision for 2030 by backcasting from the ideal position we should achieve in the future, guided by that purpose.

2030 Vision of PILOT Group

We support the act of writing around the world and at the same time support society and culture in fields other than writing.

No. 1 Brand in the global writing instrument market—Expand overseas business and maintain domestic share
Grow with non-writing instrument businesses as the second pillar—Sales composition ratio 25%
Offer value to the environment, society, and employees—Contribution to the creation of a sustainable earth and society

While firmly maintaining the current market share in Japan, we will further expand the business primarily in the overseas markets and secure the No. 1 position in the global writing instrument market.
In addition to the existing toy and industrial materials businesses, we will create and grow new businesses leveraging technologies developed in the writing instruments industry and offer value to people around the world in various stages of their lives, while identifying crucial sustainability issues that PILOT should resolve in order to offer value for the environment, society, and our employees.